Exploding
the myth
Small business marketing expert Ben Harris returns to first
principles.
Effective
online marketing
Low-cost ways to boost your company's visibility
How
to create a brand
What does your company stand for?
Researching
your customers
Six strategies to help you get the information you need
Maintaining
your marketing
Involve your customers as you review your plans
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Email
marketing
Build relationships with your customers - but don't spam
Business
metrics
Why you should take the time to measure performance
Events
and tradeshows
Take a stand to win new business
Exploiting
free advertising
Cut down the expense of advertising with some lateral thinking
Direct
marketing
Ten tips for successful campaigns
Marketing
by word of mouth
Turning your customers into your sales force
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Handling complaints
Be honest to turn a bad situation around.
Say
that again?
Seven things never to say to your customers
Know
your customers
How to identify good and bad clients, and focus your efforts
Profit
from customer information
How customer relationship management could boost your earnings
Database
marketing magic
How does your database compare to these real-life examples?
Timing
your communication
How to pick the right moment to contact your customers
Customer loyalty
Reward your best customers |
Writing your newsletters
Write copy that'll keep your customers coming back
Is e-commerce for you?
How you know it's time to start doing business online
Get started with e-commerce
What to think about when you want to start selling online
How big is it?
Ray Hurst looks at internet penetration and usage
Increase sales online
Persuading more visitors to buy through your website
Avoid abandoned trolleys
Stop visitors leaving your site during a purchase
Order fulfilment
Have a reliable way to deliver what customers buy online
Build an online shop
Start trading online - and do it on a budget
Online sins
Common mistakes: What not to do with your website
Collecting leads online
Use your website to gather customer data
Afilliate marketing online
Partner up with appropriate companies and increase sales
|
Email marketing
Build relationships with your customers - but don't spam
Email marketing
How to create a compelling email newsletter
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Essential Business Guide
Meet the experienced entrepreneurs behind the book
Innocent Drinks
How four mates quit their 'grown-up' jobs to start a smoothie company
Networking
Rid yourself of nerves, say hello and meet the people you need to know
Harness your people power
John Herbert shares the wisdom gained from years of motivating employees
Research and development
Developing new products for your existing customers
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