Roger White was a pig farmer for forty years before he set up Somerset Local Food Direct. “Our objective is to put local people directly in touch with local food producers. We decided to invest in technology right from the very beginning,” says Roger.

The company uses a database-driven website. “Our customers log on and place orders, our producers and growers check their orders and our van drivers log on to plan their delivery routes - all at a time that suits them and ties in with their hectic schedules.” Roger has recently had broadband installed at his home and finds it has transformed the way he works. Broadband has revolutionised the way I work. We had broadband in the office in Glastonbury and I used to go into the office every day, but since having broadband at home, I no longer have to make the daily trek from my home in Crewkerne. Instead I spend 2 days of the week at home where I can log on any time and know what is happening in the office.”

www.sfmdirect.co.uk